#12

On to our COP26 brief! As a design agency we spoke about all types of issues the world faces. I always am so angry about plastic being in the ocean and wish there could be a solution for it. However we quickly realized every group around us was doing something related to the oceans so we decided to tackle a different issues. We spoke about the wildfires all over the world and the deforestation as a result of it. Not only deforestation but burning of habitats and homes and loss of human and animal life. We wanted to research exactly how climate change has negatively impacted these wildfires. Were they impacted at all? Were they 100% inspired by climate change? 50%? Is there anything we can do to stop it?

We decided to make Gavin Newsom our target audience. He is the governer of California, his state was hands down the most affected by the wildfires in recent years out of all the US States. He’s young, he’s liberal, he does tiktok, he’s got good style, he’s always looking to help change things we think he would be perfect.